The Story Engine: An entrepreneur's guide to content marketing and brand storytelling without spending all day writing by Kyle Gray

Author:Kyle Gray [Gray, Kyle]
Language: eng
Format: epub, mobi
Published: 2017-05-13T22:00:00+00:00

Chapter 12 - Killer content research tactics

To create consistently great content you need to always be pushing the limits of your knowledge. Well-researched content increases your credibility and gives you the opportunity to borrow the authority of others to support your ideas.

Having a strong process for content research will help you gather information from great sources quickly. This will also speed up your content creation. A content idea with a few good sources to reference and quote is much easier to develop.

The biggest challenge with automating or outsourcing content research is that you need to make sure the articles you’re referencing are legitimate. Fortunately there are many ways we can quickly vet and process a lot of different content to find the cutting-edge conversations happening around a topic.

The benefits of content research

Less writer’s block - The more you immerse yourself in the conversations your audience is having, you more ideas and unique angles you will have to fill out your content.

Better results from your content - Well-researched content consistently drives more traffic, ranks better in search engines, gets more social shares, and has high opt-in rates.

Delighted customers - Insights you gain from your research will give you a clear view of your customers and their problems. This makes for good content, but it also empowers you and your team to better address your customers’ problems with your products or services.

Gain an edge on your competition - You’ll understand the strengths and weaknesses of your competitors. You’ll find opportunities to leverage their weaknesses and capture more of your market.

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